Category: Free Workshops

Free workshop for members

The time
11am - 5pm

The venue
Unite
Tony Benn House
Victoria Street
Bristol
BS1 6AY

Crowdfunding campaigns keep hitting the headlines - but if you suspect there's more to it than just putting your great idea online and waiting for the money to roll in, you're right.

We'll spend the day working through how to structure your own crowdfunding campaign, from how to choose a platform and set a realistic target, to how to find your audiences and tell your story. We'll focus on planning a one-off rewards-based crowdfunding campaign. By the end of the day you should have a structure for your own crowdfunding strategy.

---

Apply online by 8 July

---

Workshop Content

We'll cover what you need for your pre-launch and how to run the campaign itself including

• the different platforms and funding models available and how to choose
• how to set a realistic target - and avoid unexpected costs
• how to reach the right audiences
• writing compelling campaign copy and telling your story
• how to come up with perks/rewards and think creatively about what you can offer supporters
• managing the mid-campaign slump.

Who should attend?

Creative professionals who are considering running a crowdfunding campaign - whether still wondering if the idea you have in mind could work or almost at the stage of choosing a launch date.

Learning outcomes

By the end of the workshop, participants will:

• have a greater understanding of the different approaches available to crowdfunding
• have a clearer idea of what needs to be done before launching a campaign
• potentially have an outline of their own crowdfunding campaign strategy
• have a better understanding of the timeline and structure of a successful campaign.

 

Tutor: Jo Breeze

POLITE REQUEST: if you are successful in obtaining a place on this workshop and, due to unforeseen circumstances, you are unable to attend, please let us know asap because we have others on the waiting list who we can allocate your place to. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these workshops to all members including yourself.

NOTE: 1. If we were to postpone or cancel this workshop due to unforeseen circumstances (this has happened only twice in five years due to tutor illness and a tube strike), we will be unable to reimburse any costs such as pre-booked travel expenses. If this were to happen in the future, we will email and telephone you as soon as we know that there is a cancellation and attempt to re-schedule the workshop asap. 2. We are required to undertake a short equality & diversity survey, which you will need to fill in before or at the workshop. The information provided will be treated in the strictest of confidence and processed in accordance with the Data Protection Act 1998 and will help in our commitment to E & D.

IMPORTANT: Unfortunately we cannot always offer everyone who applies a place due to high demand. We set up a waiting list and contact people if there are cancellations. If you do NOT receive confirmation that you have secured a place, please do not turn up on the day because we will not be able to admit you. However, please keep applying because we work hard to ensure that everyone has the opportunity to attend at some point.

---

Apply online

To apply for a place on this free, one-day workshop, please fill in the short application form below. You will need to login or register if you have not done so already so have your Union number to hand.

All events have been over-subscribed to date so successful applicants will be chosen randomly after the cut-off date. We will let you know if your application has been successful within a couple of days of this date.

---

Further enquiries
e: [email protected]
t: 07464 306 542

Free workshop for members

The time
10.30am to 4.30pm

The venue
Equity
Guild House
Upper St Martin’s Lane
London
WC2H 9EG

Whether you work in the field of performance, music, journalism or other forms of writing, many freelances have written - or intend to write - a book. It may be non-fiction, based on your expertise, skills and experience. Or, it could be a fiction title: that novel you’ve always wanted to write. Getting a book published has a reputation for being difficult and this puts people off trying. The truth is that it is challenging but thousands of books are published each year. Why can't one of them be yours?

---

Apply online by 1 July

---

Workshop Content

This one-day workshop aims to give you a realistic idea of how to go about writing your first book, and how and where to sell it. It covers:

• What’s your idea? Will it make a book?
• Your markets – know them and exploit them
• The writing plan – discipline and practice to get the book written
• Networks and networking – being part of a writing community
• Selling you the writer – who you are and what you offer
• Selling the idea – the synopsis
• Who’s buying? - Agents, publishers, self-publishing and e-publishing

Who should attend?

Anyone who has written, is writing, or wants to write a book and sell it (you should have at least a basic idea of the book that you want to write).

Learning outcomes

You should expect to leave this workshop understanding where better to focus your book/book idea; how to fit the writing around your lifestyle; how to present and prepare you and your book for market.

Tutor: Sue Walker

POLITE REQUEST: if you are successful in obtaining a place on this workshop and, due to unforeseen circumstances, you are unable to attend, please let us know asap because we have others on the waiting list who we can allocate your place to. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these workshops to all members including yourself.

NOTE: 1. If we were to postpone or cancel this workshop due to unforeseen circumstances (this has happened only twice in five years due to tutor illness and a tube strike), we will be unable to reimburse any costs such as pre-booked travel expenses. If this were to happen in the future, we will email and telephone you as soon as we know that there is a cancellation and attempt to re-schedule the workshop asap. 2. We are required to undertake a short equality & diversity survey, which you will need to fill in before or at the workshop. The information provided will be treated in the strictest of confidence and processed in accordance with the Data Protection Act 1998 and will help in our commitment to E & D.

IMPORTANT: Unfortunately we cannot always offer everyone who applies a place due to high demand. We set up a waiting list and contact people if there are cancellations. If you do NOT receive confirmation that you have secured a place, please do not turn up on the day because we will not be able to admit you. However, please keep applying because we work hard to ensure that everyone has the opportunity to attend at some point.

---

Apply online

To apply for a place on this free, one-day workshop, please fill in the short application form below. You will need to login or register if you have not done so already so have your Union number to hand.

All events have been over-subscribed to date so successful applicants will be chosen randomly after the cut-off date. We will let you know if your application has been successful within a couple of days of this date.

---

Further enquiries
e: [email protected]
t: 07464 306 542

Free workshop for members

The time
11am to 5pm

The venue
Equity
Guild House
Upper St Martin’s Lane
London
WC2H 9EG

Marketing has changed with the boom of the Internet, and now it's even more important to understand the principles of marketing your work online.

---

Apply online by 26 Jun

---

Workshop Content

This workshop aims to help you to market your work online including raising your profile and engaging new clients. It covers:

• How to gain new work
• Engagement through social media
• Promoting your work
• Keys to successful online marketing.

Who should attend?

Freelances who wish to learn more about digital marketing. No previous experience is required. Computers are not a requisite as this workshop focuses on tutoring, discussion and group-based exercises. However, you are welcome to bring mobile devices if you wish.

Learning outcomes

By the end of the day, you will have a better understanding of how to market your work online.

Tutor: Cemanthe McKenzie

POLITE REQUEST: if you are successful in obtaining a place on this workshop and, due to unforeseen circumstances, you are unable to attend, please let us know asap because we have others on the waiting list who we can allocate your place to. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these workshops to all members including yourself.

NOTE: 1. If we were to postpone or cancel this workshop due to unforeseen circumstances (this has happened only twice in five years due to tutor illness and a tube strike), we will be unable to reimburse any costs such as pre-booked travel expenses. If this were to happen in the future, we will email and telephone you as soon as we know that there is a cancellation and attempt to re-schedule the workshop asap. 2. We are required to undertake a short equality & diversity survey, which you will need to fill in before or at the workshop. The information provided will be treated in the strictest of confidence and processed in accordance with the Data Protection Act 1998 and will help in our commitment to E & D.

IMPORTANT: Unfortunately we cannot always offer everyone who applies a place due to high demand. We set up a waiting list and contact people if there are cancellations. If you do NOT receive confirmation that you have secured a place, please do not turn up on the day because we will not be able to admit you. However, please keep applying because we work hard to ensure that everyone has the opportunity to attend at some point.

---

Apply online

To apply for a place on this free, one-day workshop, please fill in the short application form below. You will need to login or register if you have not done so already so have your Union number to hand.

All events have been over-subscribed to date so successful applicants will be chosen randomly after the cut-off date. We will let you know if your application has been successful within a couple of days of this date.

---

Further enquiries
e: [email protected]
t: 07710 240585

Free workshop for members

Time
10.30am to 4.30pm

Venue
Equity
Guild House
Upper St Martin’s Lane
London
WC2H 9EG

---

APPLY ONLINE BY 17 June

---

Workshop content

To maximise your website potential as an online marketing tool, it’s essential that you do everything possible to ensure that your audience can easily find and access it.

This one-day workshop quickly goes beyond the usual focus on search engines (though they are still covered) to understand the growing importance of social optimisation…creating stories and links that stand the best chance of being shared through social channels to build your online presence. It includes:

• Reviewing basic optimisation skills to ensure your words, images and videos stand the best chance of being found online
• Understanding how search engines work; the difference between on-page and off-page search engine optimisation
• Exploring the tricks and techniques used by growing websites and blogs for encouraging greater levels of engagement
• Understanding what kind of content does – and doesn’t – get promoted on Facebook’s newsfeed and on Twitter
• Exploring how to encourage sharing through the use of email
• Creating a schedule of shareable content for your own website or blog
• Understanding how to measure your success

Who should attend?

Only those freelances who have a website, are familiar with social media and are now looking to build their web presence and improve their ability to draw more traffic to their website.

Expected learning outcomes

• A greater knowledge of how to get found online
• A greater awareness of what content works to engage your audience
• An understanding of key online tools available to create shareable content
• A greater ability to build your online presence.

Workshop format

Computers are not provided and are not a requisite as this workshop focuses on tutoring, discussion and group-based exercises. However you are welcome to bring laptops, tablets or iPhones if you wish to try out the methods discussed in realtime.

Tutor: Dan Mason

POLITE REQUEST: if you are successful in obtaining a place on this workshop and, due to unforeseen circumstances, you are unable to attend, please let us know asap because we have others on the waiting list who we can allocate your place to. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these workshops to all members including yourself.

NOTE: 1. If we were to postpone or cancel this workshop due to unforeseen circumstances (this has happened only twice in five years due to tutor illness and a tube strike), we will be unable to reimburse any costs such as pre-booked travel expenses. If this were to happen in the future, we will email and telephone you as soon as we know that there is a cancellation and attempt to re-schedule the workshop asap. 2. At the workshop, we are required to undertake a short equality & diversity survey. The information provided will be treated in the strictest of confidence and processed in accordance with the Data Protection Act 1998 and will help in our commitment to E & D.

---

Apply online

To apply for a place on this free, one-day workshop, please fill in the short application form below. You will need to login or register if you have not done so already so have your Union number to hand. All events have been over-subscribed to date so successful applicants will be chosen randomly after the cut-off date. We will let you know if your application has been successful within a few days after the deadline.

---

Further enquiries
e: [email protected]
t: 07464 306 542

For Android and iPhone

Time: 10.30am to 4.30pm

The venue:

Musician's Union, 60-62 Clapham Road, London, SW9 OJJ

Everyone is talking about the growing importance of video on websites and social media. There’s no doubt about it, for creative professionals video is becoming a vital ingredient in promoting yourself, your band, event or show.

But you need professional equipment and expertise to produce a self-taped audition, an interview or snappy promo, right? Wrong! With a decent smartphone (Android or iPhone/iPad) and a bit of practise, YOU can do it. And this hands-on, one-day workshop will show you how.

---

Apply online by 16 June

---

Content

This one-day workshop will help you unlock the potential of your mobile device (android or iPhone/iPad) as a powerful tool for planning and creating high quality video.

It is for complete beginners. By the end of the day you will know how to shoot and edit video you can be proud of, and how to upload it to your website, YouTube or social media. It includes:

• Learn simple tips for shooting great pictures with your mobile
• Combine images with music (or narration) to create a dynamic promo video
• Shoot and edit professional-looking video interviews plus Q&A-style videos
• Shoot and edit a series of video clips, with text and titles, that build into a snappy promo video
• Combine a series of video comments into a ‘vox pop’ (great for audience reviews)
• Upload video to social media.

Who should attend?

This workshop is aimed at freelance members who want to learn how to make and edit simple videos. No prior knowledge of video shooting or editing is required. Unlike our previous course for this level (i.e., How to shoot and Edit using iPhone/IPad) you can use android or iPhone/iPad - see below for details.

What should I bring?

You will need to bring your own Android smartphone (the newer, the better), iPhone (5, 6, 7) or iPhone/iPad mini. You must have the free Quik video editor app already installed. Other apps may be downloaded during the workshop, so please bring your password for the Apple App Store / Google Play Store, plus login details for social media accounts (if relevant). It will help if your mobile’s software and apps are up to date and the memory is not full.

We have a limited number of tripods and mounts for use during the workshop. However, if you have your own, please bring them.

Tutor: Dan Mason

---

POLITE REQUEST: if you are successful in obtaining a place on this workshop and, due to unforeseen circumstances, you are unable to attend, please let us know asap because we have others on the waiting list who we can allocate your place to. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these workshops to all members including yourself.

NOTE: 1. If we were to postpone or cancel this workshop due to unforeseen circumstances (this has happened only twice in five years due to tutor illness and a tube strike), we will be unable to reimburse any costs such as pre-booked travel expenses. If this were to happen in the future, we will email and telephone you as soon as we know that there is a cancellation and attempt to re-schedule the workshop asap. 2. We are required to undertake a short equality & diversity survey, which you will need to fill in before or at the workshop. The information provided will be treated in the strictest of confidence and processed in accordance with the Data Protection Act 1998 and will help in our commitment to E & D.

IMPORTANT: Unfortunately we cannot always offer everyone who applies a place due to high demand. We set up a waiting list and contact people if there are cancellations. If you do NOT receive confirmation that you have secured a place, please do not turn up on the day because we will not be able to admit you. However, please keep applying because we work hard to ensure that everyone has the opportunity to attend at some point.

---

Apply online

To apply for a place on this free, one-day workshop, please fill in the short application form below. You will need to login or register if you have not done so already so have your Union number to hand.

All events have been over-subscribed to date so successful applicants will be chosen randomly after the cut-off date. We will let you know if your application has been successful within a couple of days of this date.

---

Further enquiries
e: [email protected]
t: 07710 240585

Free workshop for members

Time
10.30am to 4.30pm

Venue
Equity
Guild House
Upper St Martin’s Lane
London
WC2H 9EG

Social media can be a powerful means of getting your message across and raise awareness of what you do. This one-day workshop will take you step-by-step through running a successful campaign.

---

Apply online by 15 June

---

Workshop content

If you are promoting your work or an event, fundraising for a project, or highlighting an important issue, social media provides a powerful means of getting your message across and can be especially useful for freelances who want to try new ways to raise awareness of their work and related issues on a limited budget.

The day will follow three simple steps:

1. Plan it

• How to establish a foundation for social media engagement
• How to identify the right social media channel for the right message
• How to establish the objectives, branding and key messages for your campaign
• How to plan and schedule engaging content for your campaign

2. Do it

• How to manage your social media updates across Facebook, Twitter and other social platforms
• How to monitor activity and respond to community reaction
• How to be ready for any negative feedback
• How to maintain momentum beyond the official end of the campaign

3. Review it

• How to measure the results of your campaign using simple tools and metrics

Who should attend

This workshop is aimed at those with experience of using social media but who feel they haven’t exploited its full potential.

Workshop format

Computers are not provided and are not a requisite as this workshop focuses on tutoring, discussion and group-based exercises. However, you are welcome to bring laptops, tablets or iPhones if you wish to try out the methods discussed in realtime.

Tutor: Dan Mason

---

POLITE REQUEST: if you are successful in obtaining a place on this workshop and, due to unforeseen circumstances, you are unable to attend, please let us know asap because we have others on the waiting list who we can allocate your place to. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these workshops to all members including yourself.

NOTE: 1. If we were to postpone or cancel this workshop due to unforeseen circumstances (this has happened only twice in five years due to tutor illness and a tube strike), we will be unable to reimburse any costs such as pre-booked travel expenses. If this were to happen in the future, we will email and telephone you as soon as we know that there is a cancellation and attempt to re-schedule the workshop asap. 2. We are required to undertake a short equality & diversity survey, which you will need to fill in before or at the workshop. The information provided will be treated in the strictest of confidence and processed in accordance with the Data Protection Act 1998 and will help in our commitment to E & D.

IMPORTANT: Unfortunately we cannot always offer everyone who applies a place due to high demand. We set up a waiting list and contact people if there are cancellations. If you do NOT receive confirmation that you have secured a place, please do not turn up on the day because we will not be able to admit you. However, please keep applying because we work hard to ensure that everyone has the opportunity to attend at some point.

---

Apply online

To apply for a place on this free, one-day workshop, please fill in the short application form below. You will need to login or register if you have not done so already so have your Union number to hand. All events have been over-subscribed to date so successful applicants will be chosen randomly after the cut-off date. We will let you know if your application has been successful within a few days of this date.

---

Further enquiries
e: [email protected]
t: 07464 306 542

Free workshop for members

Time: 10.30 to 4.30

The venue:
Musicians' Union
60-62 Clapham Road
London
SW9 OJJ

This workshop will show you how to get yourself work and promote your creative freelancing through clear, targeted written communication including writing compelling emails, press releases and new stories.

It will also demonstrate how you can exploit the creative skills that you already have to improve the way you communicate so that you can achieve better results as well as help you decide on what areas to spend your time and effort on.

---

Apply online by 27 May

---

Workshop content

The workshop is packed with tips and practical exercises that mean you’ll leave the day with writing techniques that you can use immediately. It includes:

• Writing emails that get a response
• Writing for Twitter and Facebook
• How to quickly respond to queries with standard but personalised answers
• How to write a blurb for websites such as Amazon or anywhere else that’s promoting your work
• How to write an instant bio and how having one ready gets you better promotion.

Who should attend

Freelances (you don’t need to be a writer) who want to explore the different audiences and purposes for business writing and improve their written communication skills.

Expected learning outcomes

• A greater understanding of the different types of writing for business and promotion
• Writing techniques for various media and to meet different objectives
• An understanding of where to concentrate your time and effort to get the best results from written communication.

Tutor: William Gallagher

---

POLITE REQUEST: if you are successful in obtaining a place on this workshop and, due to unforeseen circumstances, you are unable to attend, please let us know asap because we have others on the waiting list who we can allocate your place to. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these workshops to all members including yourself.

NOTE: 1. If we were to postpone or cancel this workshop due to unforeseen circumstances (this has happened only twice in five years due to tutor illness and a tube strike), we will be unable to reimburse any costs such as pre-booked travel expenses. If this were to happen in the future, we will email and telephone you as soon as we know that there is a cancellation and attempt to re-schedule the workshop asap. 2. We are required to undertake a short equality & diversity survey, which you will need to fill in before or at the workshop. The information provided will be treated in the strictest of confidence and processed in accordance with the Data Protection Act 1998 and will help in our commitment to E & D.

IMPORTANT: Unfortunately we cannot always offer everyone who applies a place due to high demand. We set up a waiting list and contact people if there are cancellations. If you do NOT receive confirmation that you have secured a place, please do not turn up on the day because we will not be able to admit you. However, please keep applying because we work hard to ensure that everyone has the opportunity to attend at some point.

---

Apply online

To apply for a place on this free, one-day workshop, please fill in the short application form below. You will need to login or register if you have not done so already so have your Union number to hand. All events have been over-subscribed to date so successful applicants will be chosen randomly after the cut-off date. We will let you know if your application has been successful within a few days of this date.

---

Further enquiries
e: [email protected]
t: 07464 306 542

Free workshop for members

Time
10.30am to 4.30pm

Venue
Equity
Guild House
Upper St Martin’s Lane
London
WC2H 9EG

---

APPLY ONLINE BY 24 MAY

---

Content

Negotiation is an essential skill for a freelance to master. Whether you are negotiating day rates or defined packages of work, it’s important to learn to represent yourself clearly and effectively with the aim of agreeing terms that you and your client are happy with.

This workshop will give you tools and tips for planning, preparing and conducting negotiations in a business like way. It will offer you insights into styles and processes that can help improve your effectiveness for future negotiations.

This workshop covers:

• the importance of principled negotiation
• how to prepare effectively
• how to gather the information you need to negotiate effectively
• how to find common ground
• how to focus on negotiation as a business transaction
• the importance of defining limits.

This workshop includes practical exercises to provide participants with the opportunity to try out what you learn in a safe environment.

Who should attend?

Anyone who needs to negotiate with clients, especially if they have found themselves in the past, agreeing to things they later regretted.

Qualifications required

No specific qualifications are required.

Expected learning outcomes

By the end of the workshop you will:

• have gained a deeper understanding of the negotiation process
• be aware of the importance of planning effectively
• know how important it is to explore all the potential variables
• be aware of the relational aspects of negotiation
• see the benefits of joint problem solving as a negotiation style
• understand the importance of strategic thinking in negotiations.

Tutor: Muriel McClymont

---

POLITE REQUEST: if you are successful in obtaining a place on this workshop and, due to unforeseen circumstances, you are unable to attend, please let us know asap because we have others on the waiting list who we can allocate your place to. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these workshops to all members including yourself.

NOTE: 1. If we were to postpone or cancel this workshop due to unforeseen circumstances (this has happened only twice in five years due to tutor illness and a tube strike), we will be unable to reimburse any costs such as pre-booked travel expenses. If this were to happen in the future, we will email and telephone you as soon as we know that there is a cancellation and attempt to re-schedule the workshop asap. 2. We are required to undertake a short equality & diversity survey, which you will need to fill in before or at the workshop. The information provided will be treated in the strictest of confidence and processed in accordance with the Data Protection Act 1998 and will help in our commitment to E & D.

IMPORTANT: Unfortunately we cannot always offer everyone who applies a place due to high demand. We set up a waiting list and contact people if there are cancellations. If you do NOT receive confirmation that you have secured a place, please do not turn up on the day because we will not be able to admit you. However, please keep applying because we work hard to ensure that everyone has the opportunity to attend at some point.

---

Apply online

To apply for a place on this free, one-day workshop, please fill in the short application form below. You will need to login or register if you have not done so already so have your Union number to hand.

All events have been over-subscribed to date so successful applicants will be chosen randomly after the cut-off date. We will let you know if your application has been successful within a couple of days of this date.

---

Further enquiries
e: [email protected]
t: 07464 306 542

Free workshop for members

The time
10.30am to 4.30pm

The venue
Clearleft
68 Middle Street
Brighton
BN1 1AL

Marketing has changed with the boom of the Internet, and now it's even more important to understand the principles of marketing your work online.

---

Apply online by 7 May

---

Workshop Content

This workshop aims to help you to market your work online including raising your profile and engaging new clients. It covers:

• How to gain new work
• Engagement through social media
• Promoting your work
• Keys to successful online marketing.

Who should attend?

Freelances who wish to learn more about digital marketing. No previous experience is required. Computers are not a requisite as this workshop focuses on tutoring, discussion and group-based exercises. However, you are welcome to bring mobile devices if you wish.

Learning outcomes

By the end of the day, you will have a better understanding of how to market your work online.

Tutor: Cemanthe McKenzie

POLITE REQUEST: if you are successful in obtaining a place on this workshop and, due to unforeseen circumstances, you are unable to attend, please let us know asap because we have others on the waiting list who we can allocate your place to. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these workshops to all members including yourself.

NOTE: 1. If we were to postpone or cancel this workshop due to unforeseen circumstances (this has happened only twice in five years due to tutor illness and a tube strike), we will be unable to reimburse any costs such as pre-booked travel expenses. If this were to happen in the future, we will email and telephone you as soon as we know that there is a cancellation and attempt to re-schedule the workshop asap. 2. We are required to undertake a short equality & diversity survey, which you will need to fill in before or at the workshop. The information provided will be treated in the strictest of confidence and processed in accordance with the Data Protection Act 1998 and will help in our commitment to E & D.

IMPORTANT: Unfortunately we cannot always offer everyone who applies a place due to high demand. We set up a waiting list and contact people if there are cancellations. If you do NOT receive confirmation that you have secured a place, please do not turn up on the day because we will not be able to admit you. However, please keep applying because we work hard to ensure that everyone has the opportunity to attend at some point.

---

Apply online

To apply for a place on this free, one-day workshop, please fill in the short application form below. You will need to login or register if you have not done so already so have your Union number to hand.

All events have been over-subscribed to date so successful applicants will be chosen randomly after the cut-off date. We will let you know if your application has been successful within a couple of days of this date.

---

Further enquiries
e: [email protected]
t: 07464 306 542

Free workshop for members

The time
10.30am - 4.30pm

The venue
Equity
Guild House
Upper St Martin’s Lane
London
WC2H 9EG

Crowdfunding campaigns keep hitting the headlines - but if you suspect there's more to it than just putting your great idea online and waiting for the money to roll in, you're right.

We'll spend the day working through how to structure your own crowdfunding campaign, from how to choose a platform and set a realistic target, to how to find your audiences and tell your story. We'll focus on planning a one-off rewards-based crowdfunding campaign. By the end of the day you should have a structure for your own crowdfunding strategy.

---

Apply online by 1 May

---

Workshop Content

We'll cover what you need for your pre-launch and how to run the campaign itself including

• the different platforms and funding models available and how to choose
• how to set a realistic target - and avoid unexpected costs
• how to reach the right audiences
• writing compelling campaign copy and telling your story
• how to come up with perks/rewards and think creatively about what you can offer supporters
• managing the mid-campaign slump.

Who should attend?

Creative professionals who are considering running a crowdfunding campaign - whether still wondering if the idea you have in mind could work or almost at the stage of choosing a launch date.

Learning outcomes

By the end of the workshop, participants will:

• have a greater understanding of the different approaches available to crowdfunding
• have a clearer idea of what needs to be done before launching a campaign
• potentially have an outline of their own crowdfunding campaign strategy
• have a better understanding of the timeline and structure of a successful campaign.

 

Tutor: Jo Breeze

POLITE REQUEST: if you are successful in obtaining a place on this workshop and, due to unforeseen circumstances, you are unable to attend, please let us know asap because we have others on the waiting list who we can allocate your place to. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these workshops to all members including yourself.

NOTE: 1. If we were to postpone or cancel this workshop due to unforeseen circumstances (this has happened only twice in five years due to tutor illness and a tube strike), we will be unable to reimburse any costs such as pre-booked travel expenses. If this were to happen in the future, we will email and telephone you as soon as we know that there is a cancellation and attempt to re-schedule the workshop asap. 2. We are required to undertake a short equality & diversity survey, which you will need to fill in before or at the workshop. The information provided will be treated in the strictest of confidence and processed in accordance with the Data Protection Act 1998 and will help in our commitment to E & D.

IMPORTANT: Unfortunately we cannot always offer everyone who applies a place due to high demand. We set up a waiting list and contact people if there are cancellations. If you do NOT receive confirmation that you have secured a place, please do not turn up on the day because we will not be able to admit you. However, please keep applying because we work hard to ensure that everyone has the opportunity to attend at some point.

---

Apply online

To apply for a place on this free, one-day workshop, please fill in the short application form below. You will need to login or register if you have not done so already so have your Union number to hand.

All events have been over-subscribed to date so successful applicants will be chosen randomly after the cut-off date. We will let you know if your application has been successful within a couple of days of this date.

---

Further enquiries
e: [email protected]
t: 07464 306 542