Marketing Your Work

Marketing and strategyA one-day course to help you market your work and yourself

IF YOU'RE to build a successful freelance career in the long term, you will need to put considerable effort into marketing yourself and your work.

You need to get yourself and what you do known, as well as present what you do in the best possible light. This course will help you do just that and includes:

  • What is marketing?
  • Brand versus product
  • Identifying your market
  • Identifying your competition (including research techniques, SWOT & other useful matrices to use)
  • Key messages and unique selling points and how to communication these
  • Key marketing tools and activities
  • Action plan.

Who should attend

Freelances working in the creative industries who wish to improve their marketing skills.

Qualifications

No formal qualifications are required, just a desire to learn new ways of building your reputation and career success.

Expected learning outcomes

  • A better understanding of marketing and why it is important
  • Knowledge of key marketing tools, activities and skills, including how to promote yourself and your work
  • A better understanding of how to identify, target and communicate with potential clients.

*We are currently setting up this year's course programme, so if you would like to attend the above course, please register your interest at [email protected]. If we receive sufficient demand, we will set up the course soon.

3 thoughts on “Marketing Your Work”

  2. I am also very interested but would ask whether the course can be tailored to using social media as a marketing tool. Many thanks

  3. If we receive new funding, we’ll be running this again after April (look out for email updates). We’ll also be running other marketing-related courses, e.g., running a successful social media campaign and driving traffic to your website.
    In the meantime, there are a number of related e-courses at http://www.feutraining.org, e.g., Marketing for Freelances and Building your Web Presence.
    Thanks for your comment.

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