Category: Online Workshops

Free online workshop for members based in England

13 Jan 2021

10.30am – 4.15pm

This one-day workshop will help you unlock the potential of your mobile device (android or iPhone/iPad) as a powerful tool for planning and creating high-quality video.

Click below to register your details on Zoom

Please note that places on this Online Workshop are limited and you will only be notified by email if we can offer you a place. See notes below.
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Content

Everyone is talking about the growing importance of video on websites and social media. There’s no doubt about it, for creative professionals video is becoming a vital ingredient in promoting yourself, your band, event or show.

The good news is that with a decent smartphone, you can learn to make attention-grabbing mobile video, working solo from home.

Learning outcomes

Aimed at beginners, by the end of the day, you will know how to shoot and edit video you can be proud of, and how to upload it to your website, YouTube and/or social media. It includes:

• Recording selfie-style, remote or face-to-face interviews, understanding shot framing, background, audio and lighting (these techniques apply to self-taping)
• Editing, exporting and sharing interviews
• Adding titles, text and subtitles to your videos
• Understanding how to shoot and edit additional video material to bring your video to life
• Finding and adding music to your video projects
• Introduction to video explainers, combining video, titles and music.

While the workshop is delivered online, it still aims to be as practical, interactive and enjoyable as possible and includes tutorials and exercises.

The focus is on shooting and editing video from home, but the techniques will also apply in future.

A PDF ‘toolkit’ will be shared with links to relevant apps and equipment.

Who’s it for?

Freelance professionals who want to learn to shoot and edit mobile video - no previous experience is necessary.

What equipment do I need?

To access the workshop:

1. Laptop or desktop computer with reliable wifi connection.
2. Free account with Zoom (zoom.com), with free Zoom application downloaded to your computer.

To shoot and edit:

We will let you know if you have a place on this workshop by 3 July to give you enough time to borrow or purchase the equipment that you need.

1. IMPORTANT! You will need to install two free apps BEFORE THE WORKSHOP - available for iOS and Android:
   - VN ('VN Video Editor Maker VlogNow') If you have trouble finding the app on Google Play or Apple App Store, click the link on the VN website: vlognow.me. Note: On some Android devices you may be asked to allow the app to be downloaded in the security settings. When installed, launch the VN app, create an account (free), and try it out to make sure it works with your device. Here’s a short video how to test VN: bit.ly/vn-quicktest.
   - Send Anywhere file transfer app (iOS: bit.ly/dm-sendapp-ios. Android: bit.ly/dm-sendapp-android).
2. Bring a fully-charged smartphone (iOS or Android) running current operating system, with earbuds incorporating microphone.
3. On your device, you will need space to record video (2GB as a recommended minimum).
4. A tripod is highly recommended for the training. Any budget tabletop or photographic tripod you have or can borrow will be suitable for the training - you could even buy a small tripod and mount from a pound shop. But if you wish to purchase, here are some trainer recommendations on Amazon:
   • • Alfort selfie stick tripod with mount (£12.59) https://amzn.to/2XSDGxz
       The selfie stick extends to around three feet, locks with a twist and comes with mobile/GoPro mount, bluetooth button and handy mini-tripod. Lightweight option that works well for  video on the go.
     • Flexible tripod with mount (£16.99) https://amzn.to/2MRq9jy
       Chunky 12-inch bendy tripod with vertical/horizontal mount. Handy for travel but needs to stand on (or hook onto) something when doing interviews.
     • Amazon Basics Tripod (£19.99) https://amzn.to/3cTgJyo
       Light, cheap and compact, but not tall enough for stand-up interviews and average build quality. Requires separate mobile mount.
     • Neewer Aluminium 62” tripod (£48.99) https://amzn.to/2Ey2OQB
       Consider only if you are already thinking of investing in a tripod for mobile or DSLR use. The Neewer is good value for a full-height, lightweight tripod. Requires separate mobile mount.
     • If you have a tripod but no mount:
       Zeadio smartphone mount (£14) https://amzn.to/2X8Gk1E
       Mount with cold shoe for attachments.
     • Cheaper mount at around £10: amzn.to/30vlTOy
     • Basic iPad mount (£8.49) https://amzn.to/3cdw1hh

There are many other budget smartphone mounts on Amazon, and simple versions are often available at pound shops.

Note: Prices and availability may vary on Amazon.

Participants are welcome to contact the trainer Dan Mason for further advice: [email protected]

Tutor: Dan Mason

IMPORTANT

We will let you know promptly after the deadline if you have obtained a place. Unlike our webinars, we have a limited number of places for each online workshop. If you do not hear from us, please assume that you have not secured a place on this occasion.

Once you have confirmed that you can participate, we will send you the workshop link. If you do not confirm promptly, we will offer your place to someone else on the waiting list.

If you confirm your place but find that you are unable to participate, please let us know asap so that we can re-allocate your place to someone on the waiting list. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these free workshops to all members including you.

We may not be able to offer everyone a place on every workshop, but, if there is high demand, we will try to set up further workshops on this topic in the near future and those who did not get a place this time will be offered first refusal. Also, please keep applying because everyone will get a place on a workshop asap. 

Further enquiries
e: [email protected]
t: 07464 306 542

Free online workshop for members based in England

15th Dec 2020

10.30am to 1.30pm

This workshop will help you take your podcasting skills to the next level through learning how to edit audio with Audacity.

Click below to register your details on Zoom

Please note that places on this Online Workshop are limited and you will only be notified by email if we can offer you a place. See notes below.
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Workshop Content

In this half-day workshop, you will learn all you need to edit your podcast using Audacity, the free audio editor for Mac and PC.

The workshop covers essentials such as importing, trimming and exporting audio in the optimum format for podcasts as well as going further to explore multi-track editing, effects and filters that will make your podcast pop.

The learning applies primarily to podcasts, but is also of value to any kind of audio editing. A PDF toolkit will be shared on the day, with links to tutorials and other resources.

Who should attend?

The workshop is suitable for those who have already completed our ‘Creating a podcast’ workshop and/or those who want to learn the basics of audio editing with a voice-based podcast in mind. Please note that this is a BEGINNER STANDARD workshop.

What equipment do I need?

If you are successful in obtaining a place on the workshop (we'll let you know shortly after the application deadline), you will need the following:

• Audacity software downloaded and installed from audacityteam.org – you need to do this before the workshop. Here is a short video that shows you how to download Audacity on your Mac or PC: https://youtu.be/7eO0suJtXlA If you have any difficulties, please contact [email protected]
• Laptop or desktop computer (PC or Mac. Not Chromebook) with reliable internet connection
• Free account with Zoom (zoom.com), with free Zoom application installed on your computer
• Email access for file transfers (if required)
• Optional: Headphones, earbuds and microphone are not essential for this workshop, but participants are welcome to use them if available.

Format

The training will take place online, using the Zoom platform (free).

You won’t spend all your time listening the tutor - the workshop will be as interactive as we can make it, combining learning with the networking that is always a valuable part of FEU Training workshops. It includes short exercises, as part of the learning process, which will also enable participants to work together.

Learning outcomes

This hands-on workshop will teach you how to:

• Navigate and operate the Audacity interface with confidence, including shortcuts
• Edit and trim voice and music files quickly and efficiently
• Record audio directly into Audacity, including microphone and recording tips
• Apply audio filters and effects to improve audio quality, including EQ, normalisation and noise reduction
• Source and edit music that may legally be used in podcasts
• Mix music and voice to create professional-sounding intros and outros
• Use audio excerpts to promote your podcast on social media
• Apply the recommended audio output settings used for podcasting.

Tutor: Dan Mason

IMPORTANT

We will let you know promptly after the deadline if you have obtained a place. Unlike our webinars, we have a limited number of places for each online workshop. If you do not hear from us, please assume that you have not secured a place on this occasion.

Once you have confirmed that you can participate, we will send you the workshop link. If you do not confirm promptly, we will offer your place to someone else on the waiting list.

If you confirm your place but find that you are unable to participate, please let us know asap so that we can re-allocate your place to someone on the waiting list. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these free workshops to all members including you.

We may not be able to offer everyone a place on every workshop, but, if there is high demand, we will try to set up further workshops on this topic in the near future and those who did not get a place this time will be offered first refusal. Also, please keep applying because everyone will get a place on a workshop asap. 

Further enquiries
e: [email protected]
t: 07464 306 542

Free online workshop for members based in England

4th Dec 2020

10.30am to 1.30pm
Where: Online via Zoom

This online workshop will take you through the basics of the Instagram app, including setting up an account, an overview of its different elements and a look at its potential to get your work noticed.

Click below to register your details on Zoom

Please note that places on this Online Workshop are limited and you will only be notified by email if we can offer you a place. See notes below.
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Workshop Content

Instagram is one of the fastest growing social media platforms and can be an effective platform for creative freelances who want to showcase their work to new/wider audiences.

Ideally suited to beginners who want to learn more about Instagram and how to use it in the context of their creative work, this workshop includes:

• An overview of Instagram: its potential for creative freelances including examples of effective storytelling
• A step by step guide to ensure that you have all the basics in place
• Setting up your profile: an introduction to the basic elements including tips and tools to get you started
• Creating a post: a guide to creating your first post and tips on how to get more from Instagram

What equipment do I need?

To access the workshop (and online tools):

• Laptop or desktop computer with reliable Wi-Fi connection
• A mobile device (iPhone/iPad/Android/Tablet), with reliable Wi-Fi connection
• Free account with Zoom (us), with free Zoom application downloaded to your computer.
• Download the free Instagram app onto your iOS or Android mobile device (https://help.instagram.com/1642053262784201)

Pre-Workshop advice:

• Make sure that your mobile device is fully-charged
• Ensure that you have downloaded the Instagram app onto your mobile device before the workshop
• Please have a profile image in the photos gallery of your mobile device (Consistency is a plus, so consider using the image you currently have on another platform, such as Twitter, or a promotional image that you are happy to use).

Format

The training will take place online, using the Zoom platform (free).

You won’t spend all your time listening the tutor - the workshop will be as interactive as we can make it, combining learning with the networking that is always a valuable part of FEU Training workshops. It includes short exercises, as part of the learning process, which will also enable participants to work together.

Learning outcomes

• You’ll learn how to set up an Instagram account, create/hone your profile, create a post and get some tips on how to get the best from the app.
• You will create an account and a post during the workshop, but you don’t actually have to share it with the world, if you prefer not to.
• You will be given tips and tools to help you build on the topics covered during the workshop.

Tutor: Kate Willoughby

IMPORTANT

We will let you know promptly after the deadline if you have obtained a place. Unlike our webinars, we have a limited number of places for each online workshop. If you do not hear from us, please assume that you have not secured a place on this occasion.

Once you have confirmed that you can participate, we will send you the workshop link. If you do not confirm promptly, we will offer your place to someone else on the waiting list.

If you confirm your place but find that you are unable to participate, please let us know asap so that we can re-allocate your place to someone on the waiting list. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these free workshops to all members including you.

We may not be able to offer everyone a place on every workshop, but, if there is high demand, we will try to set up further workshops on this topic in the near future and those who did not get a place this time will be offered first refusal. Also, please keep applying because everyone will get a place on a workshop asap. 

Further enquiries
e: [email protected]
t: 07710 240 585

Free online workshop for members based in England

2nd Dec 2020

10.30am – 4.15pm
Where: Online via Zoom

This online workshop aims to help you maximise the potential of your technology including computers, phones and tablets so that you improve the way that you work and make your life easier.

Throughout the day, you’ll find out how the tools that you’ve already got on your devices can be used more effectively to create ideas and put them into action and save you time on the variety of tasks that you need to do. You’ll also receive tips on useful tools that may be worth investing in.

Suitable for PC and Mac, Android and iOS, demos will typically be of Mac and iPhone/iPad apps but the day is about all platforms and how all of us can exploit the technology we own.

Click below to register your details on Zoom

Please note that places on this Online Workshop are limited and you will only be notified by email if we can offer you a place. See notes below.
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Workshop content

This workshop focuses on helping you understand some of the handy technology available to you and how to use it more efficiently. It includes:

• How to use the mind mapping app to develop and prioritise ideas
• What the cloud is and how it is especially useful for creative freelances
• How to capture ideas on the run
• How to plan projects with simple To Do apps and project management tools
• Rules and tools to handle your emails more efficiently
• Dictation
• Google search tricks
• Online calendars and meeting tools
• How to easily create strong passwords and never struggle to remember them.

The apps and services you’ll learn about include:

• Dropbox and Google Drive
• Evernote and OneNote
• Microsoft Word and Office 365 plus alternatives
• Scrivener

Who should attend?

Freelance professionals for whom computers are a tool and not a career. You do not need to be technically-minded but, if you are, your opinions and experience will be welcome.

What equipment do I need?

To access the online workshop:

• Laptop and desktop computer with reliable wi-fi connection
• Free account with Zoom (us), with free Zoom application downloaded to your computer.

Expected learning outcomes

By the end of the workshop, you will have a better understanding of a range of technology and how to maximise its potential to help support your work.

Pre-Workshop advice

• You’ll need a quiet space to concentrate, so you may want to wear ear buds to block out background sound.
• If you haven’t attended online training before, bear in mind that it can take a bit of getting used to and it may take you a little time to adjust. Please ask specific questions when you need to and the tutor will answer you ASAP. If you get confused, we do try to use the breaks to help you where possible. If you are going to apply, please commit to the full session because, if you dip in and out of the workshop for whatever reason, you are likely to fall behind and we won’t have time to help you catch up.

Tutor: William Gallagher

IMPORTANT

We will let you know promptly after the deadline if you have obtained a place. Unlike our webinars, we have a limited number of places for each online workshop. If you do not hear from us, please assume that you have not secured a place on this occasion.

Once you have confirmed that you can participate, we will send you the workshop link. If you do not confirm promptly, we will offer your place to someone else on the waiting list.

If you confirm your place but find that you are unable to participate, please let us know asap so that we can re-allocate your place to someone on the waiting list. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these free workshops to all members including you.

We may not be able to offer everyone a place on every workshop, but, if there is high demand, we will try to set up further workshops on this topic in the near future and those who did not get a place this time will be offered first refusal. Also, please keep applying because everyone will get a place on a workshop asap. 

Further enquiries
e: [email protected]
t: 07464 306 542

Free online workshop for members based in England

Time: 10.30am – 4.15pm
Online: via Zoom

It’s a challenging time for creative freelances and this means that it’s more important than ever to make sure that your finances are in shape. Essential for every freelance, this workshop will help you improve your financial management from how to work out your tax to cash flow forecasting.

Click below to register your details on Zoom

Please note that places on this Online Workshop are limited and you will only be notified by email if we can offer you a place. See notes below.
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Workshop content

We’ll look at some big changes coming up in the way freelance professionals will deal with the tax office. And, we’ll address any questions you might have about the Government’s Coronavirus support schemes.

Full of tips, discussion and practical exercises, this workshop will help you understand, organise and plan your finances more successfully. You’ll have the opportunity to ask questions and will receive handouts and links to useful spreadsheets and templates. It includes:

• Making the most of your money
• Types of freelancing
• How tax works and how 'Making Tax Digital' will affect you
• Getting organised to manage your finances
• VAT: important issues for freelances
• Improving the process of getting paid
• Planning for success
• How not to run out of cash.

Who should attend

Freelances who wish to improve the way in which they handle their finances. No financial training or experience is assumed.

Expected learning outcomes

The workshop aims to provide you with a better understanding of how to plan and organise your finances. You will more clearly understand the importance of good record keeping and how to maintain cash flow along with issues surrounding tax and national insurance.

What equipment do you need?

It would be helpful if you had a pen and paper and your mobile to hand during this webinar as we may use them for some interactive exercises.

To access the online workshop:

• Laptop and desktop computer with reliable wi-fi connection
• Free account with Zoom (us), with free Zoom application downloaded to your computer.

Tutor: David Thomas

IMPORTANT

We will let you know promptly after the deadline if you have obtained a place. Unlike our webinars, we have a limited number of places for each online workshop. If you do not hear from us, please assume that you have not secured a place on this occasion.

Once you have confirmed that you can participate, we will send you the workshop link. If you do not confirm promptly, we will offer your place to someone else on the waiting list.

If you confirm your place but find that you are unable to participate, please let us know asap so that we can re-allocate your place to someone on the waiting list. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these free workshops to all members including you.

We may not be able to offer everyone a place on every workshop, but, if there is high demand, we will try to set up further workshops on this topic in the near future and those who did not get a place this time will be offered first refusal. Also, please keep applying because everyone will get a place on a workshop asap. 

Further enquiries
e: [email protected]
t: 07710 240 585

Free online workshop for members based in England

Time: 10.30am – 4.15pm (with regular breaks)
Where: online via Zoom

We’re certainly dealing with an unprecedented setback this year! So, in this workshop, you’ll learn useful strategies to help you deal with challenges and find constructive ways to remain buoyant and move forward towards your creative goals in the short- and long-term.

Click below to register your details on Zoom

Please note that places on this Online Workshop are limited and you will only be notified by email if we can offer you a place. See notes below.
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Workshop content

This workshop includes:

• Strategies for handling setbacks
• Identifying the positives from setbacks
• Learning to consider setbacks in a larger context
• Identifying what you can and can’t control
• Staying resilient
• Staying motivated

Who should attend

Creative professionals who want to pick up ideas and strategies to deal with setbacks in the most constructive way.

Learning outcomes

By the end of the workshop, you will have more ideas of how to deal with the vicissitudes of life including the current situation; recognise your role and choices in how you react to setbacks, understand how to take something positive from the ‘bad’ stuff and discover that you are not alone.

Tutor: Muriel McClymont

IMPORTANT

We will let you know promptly after the deadline if you have obtained a place. Unlike our webinars, we have a limited number of places for each online workshop. If you do not hear from us, please assume that you have not secured a place on this occasion.

Once you have confirmed that you can participate, we will send you the workshop link. If you do not confirm promptly, we will offer your place to someone else on the waiting list.

If you confirm your place but find that you are unable to participate, please let us know asap so that we can re-allocate your place to someone on the waiting list. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these free workshops to all members including you.

We may not be able to offer everyone a place on every workshop, but, if there is high demand, we will try to set up further workshops on this topic in the near future and those who did not get a place this time will be offered first refusal. Also, please keep applying because everyone will get a place on a workshop asap. 

Further enquiries
e: [email protected]
t: 07464 306 542

Free online workshop for members based in England

Time: 10.30am to 4.15pm (with regular breaks)
Where: Online via Zoom

This online workshop will take you step-by-step through the process of creating a podcast using (mainly) your smartphone and the free Anchor app, from recording and editing, to promotion and sharing.

Click below to register your details on Zoom

Please note that places on this Online Workshop are limited and you will only be notified by email if we can offer you a place.
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Workshop Content

Podcasts have exploded in popularity, thanks to the ease of finding and listening to them on mobile devices. And with many podcasts featuring remotely recorded interviews, and so many of us working from home, there’s no better time than now to have a go.

This workshop is divided into three main sections: planning, creating and sharing.

Planning your podcast

• Introduction: What is a podcast anyway?
• Planning a podcast title and niche
• Deciding the style of your podcast

Creating your podcast

• Recording and editing using the Anchor app
• Options for remote interview recording
• Finding free music for your podcast
• Recording environment and microphone basics
• Creating podcast art and writing podcast titles
• Exporting your podcast as an MP3 ready for sharing.

Sharing your podcast

• Uploading your podcast to a host
• Submitting your podcast to directories including iTunes, Stitcher and Google Play
• Sharing your podcast on social media.

What equipment do I need?

To access the workshop (and online tools):

• Laptop or desktop computer with reliable wifi connection.
• Free account with Zoom (zoom.com), with free Zoom application downloaded to your computer.
• Optional: Gmail account to access workshop resources and documents (we can email you the pdfs if needs be).

To create your podcast:

• Fully-charged smartphone (iPhone or Android) or iPad, with charger and earbuds incorporating microphone (earbuds are recommended so that you can hear properly and are able to block out background sound but are not absolutely essential).
• The Anchor podcast app (free for iOS and Android - account set-up will be covered during the workshop).
• Recommended: Voice Record Pro app (free for iOS and Android).

Format

The training will take place online, using the Zoom platform (free). You won’t spend all your time listening to a trainer - the workshop will be as interactive as we can make it, combining learning with the networking that is always a valuable part of FEU Training workshops.

You’ll learn how to plan your podcast, record and trim audio, and mix voice and music to create snappy intros. You can’t escape a little technology in the process, but we’ll keep it to a minimum so you can focus on creating an engaging podcast.

You will create a podcast during the workshop, but you don’t actually have to launch it to the world if you don’t want to. In the time available, we will not be able to cover every aspect of podcast creation in detail. However, a PDF guide together with accompanying video tutorials will help you to take your podcast forward.

Tutor: Dan Mason

IMPORTANT

Unlike our webinars, we have a limited number of places for this online workshop. If you do not hear from us, please assume that you have not secured a place on this occasion.

Once you have confirmed that you can attend, we will send you the workshop link. If you do not confirm promptly, we will offer your place to someone else on the waiting list.

We may not be able to offer everyone a place but, if there is high demand, we will try to set up further workshops on this topic in the near future and those who did not get a place this time will be offered first refusal.

Further enquiries
e: [email protected]
t: 07464 306 542

Free online workshop for members based in England

Date and time: 22 Oct, 10.30am – 4.15pm
Where: online via Zoom

This workshop is aimed at those who are new or fairly new to freelancing and examines the key challenges that most experience at some point or another to help you maximise your freelance potential.

Click below to register your details on Zoom

Please note that places on this Online Workshop are limited and you will only be notified by email if we can offer you a place. See notes below.
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Workshop content

It is a highly competitive industry and even more so in these troubled times. So, if you’re starting out, it is even more important than ever to develop the professional mindset that will help you survive and thrive in the short and long term. This workshop will help you do just that and includes:

• Developing good habits and strategies
• Establishing boundaries between work and social time/space
• Developing support networks
• Motivation and goal setting

Developing resilience, building confidence and learning to focus on what’s really important to get you to where you want to go.

Who should attend

Those who are new to freelancing or are fairly early on in their freelance career.

Expected learning outcomes

• An understanding of boundaries and why they matter
• An understanding of the importance of setting ‘good’ goals
• Tips and ideas for developing motivation, resilience and confidence
• Sign posting to further resources available key topics that will help create and support work continuity.

What equipment do I need?

To access the workshop:

• Laptop or desktop computer with reliable wifi connection.
• Free account with Zoom (zoom.com), with free Zoom application downloaded to your computer.

The format

This online workshop focuses on tutoring, discussion and group-based exercises in breakout rooms.

Tutor: Muriel McClymont

IMPORTANT

We will let you know promptly after the deadline if you have obtained a place. Unlike our webinars, we have a limited number of places for each online workshop. If you do not hear from us, please assume that you have not secured a place on this occasion.

Once you have confirmed that you can participate, we will send you the workshop link. If you do not confirm promptly, we will offer your place to someone else on the waiting list.

If you confirm your place but find that you are unable to participate, please let us know asap so that we can re-allocate your place to someone on the waiting list. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these free workshops to all members including you.

We may not be able to offer everyone a place on every workshop, but, if there is high demand, we will try to set up further workshops on this topic in the near future and those who did not get a place this time will be offered first refusal. Also, please keep applying because everyone will get a place on a workshop asap. 

Further enquiries
e: [email protected]
t: 07464 306 542

Free online workshop for members based in England

Date and time: 14 Oct, 10.30am – 4.15pm
Where: online via Zoom

This workshop will help you identify your unique selling point/s and give you tools to develop your creative brand to generate more work.

Click below to register your details on Zoom

Please note that places on this Online Workshop are limited and you will only be notified by email if we can offer you a place. See notes below.
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Workshop Content

Helping you to market your creative business, you’ll be given advice and tips on how to grow and optimise your profile across different media platforms, confidently promoting existing projects and helping to secure the kind of work you want. The workshop includes

• Why you need to establish your creative brand
• Defining your creative brand
• Promoting your brand online
• Increasing and optimising your visibility in the media.

Learning outcomes

You will have a better understanding of how to define, develop and promote your brand.

Who should attend

Creative freelances who wish to develop and promote their creative brand.

What equipment do I need?

To access the workshop:

• Laptop or desktop computer with reliable wifi connection.
• Free account with Zoom (zoom.com), with free Zoom application downloaded to your computer.

The format

This online workshop focuses on tutoring, discussion and group-based exercises in breakout rooms.

Tutor: Karen Kay

IMPORTANT

We will let you know promptly after the deadline if you have obtained a place. Unlike our webinars, we have a limited number of places for each online workshop. If you do not hear from us, please assume that you have not secured a place on this occasion.

Once you have confirmed that you can participate, we will send you the workshop link. If you do not confirm promptly, we will offer your place to someone else on the waiting list.

If you confirm your place but find that you are unable to participate, please let us know asap so that we can re-allocate your place to someone on the waiting list. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these free workshops to all members including you.

We may not be able to offer everyone a place on every workshop, but, if there is high demand, we will try to set up further workshops on this topic in the near future and those who did not get a place this time will be offered first refusal. Also, please keep applying because everyone will get a place on a workshop asap. 

Further enquiries
e: [email protected]
t: 07710 240 585

Free online workshop for members based in England

Date and time: 6 Oct, 10.30am – 4.15pm
Where: online via Zoom

This workshop aims to help you maximise your website potential as an online marketing tool ensuring that your audience can more easily find and access it.

Click below to register your details on Zoom

Please note that places on this Online Workshop are limited and you will only be notified by email if we can offer you a place. See notes below.
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Workshop Content

To maximise your website potential as an online marketing tool, it’s essential that you do everything possible to ensure that your audience can easily find and access it.

This workshop goes beyond the usual focus on search engines (though they are still covered) to understand the growing importance of social optimisation… creating stories and links that stand the best chance of being shared through social channels to build your online presence. It includes:

• Reviewing basic optimisation skills to ensure your words, images and videos stand the best chance of being found online
• Understanding how search engines work; the difference between on-page and off-page search engine optimisation
• Exploring the tricks and techniques used by growing websites and blogs for encouraging greater levels of engagement
• Understanding what kind of content does – and doesn’t – get promoted on Facebook’s newsfeed and on Twitter
• Exploring how to encourage sharing through the use of email
• Creating a schedule of shareable content for your own website or blog
• Understanding how to measure your success.

Who should attend?

Only those freelances who already have a website, are familiar with social media and are now looking to build their web presence and improve their ability to draw more traffic to their website.

Learning outcomes

• A greater knowledge of how to get found online
• A greater awareness of what content works to engage your audience
• An understanding of key online tools available to create shareable content
• A greater ability to build your online presence.

What equipment do I need?

To access the workshop:

• Laptop or desktop computer with reliable wifi connection.
• Free account with Zoom (zoom.com), with free Zoom application downloaded to your computer.

The format

This online workshop focuses on tutoring, discussion and group-based exercises in breakout rooms.

Tutor: Dan Mason

IMPORTANT

We will let you know promptly after the deadline if you have obtained a place. Unlike our webinars, we have a limited number of places for each online workshop. If you do not hear from us, please assume that you have not secured a place on this occasion.

Once you have confirmed that you can participate, we will send you the workshop link. If you do not confirm promptly, we will offer your place to someone else on the waiting list.

If you confirm your place but find that you are unable to participate, please let us know asap so that we can re-allocate your place to someone on the waiting list. If you do not let us know this will disadvantage another member. Also, we may lose the funds that enable us to provide these free workshops to all members including you.

We may not be able to offer everyone a place on every workshop, but, if there is high demand, we will try to set up further workshops on this topic in the near future and those who did not get a place this time will be offered first refusal. Also, please keep applying because everyone will get a place on a workshop asap. 

Further enquiries
e: [email protected]
t: 07710 240 585